Elon Musk has admitted he is paying for some prominent Twitter accounts to retain their blue ticks, as the social media platform launched a cull that stripped verified status from many famous names including Beyoncé, Ronaldo and Paul McCartney.
Twitter’s owner confirmed the gesture after it emerged that the writer Stephen King, the actor William Shatner and the basketball star LeBron James had retained their ticks – which confer verified status on accounts – despite not signing up to Twitter Blue, the site’s subscription service.
On Thursday Musk pushed ahead with a long-threatened promise to strip the blue tick from about 400,000 legacy verified accounts unless they signed up to Blue, which costs upwards of $8 a month in the US, £9.60 in the UK and A$13 in Australia.
Gary Lineker, the Match of the Day presenter and prominent tweeter, still had a blue check as of Friday morning and was among those who appeared to have paid for verification status.
The tech news site the Verge reported on Thursday that a Twitter employee had emailed LeBron James recently to “extend a complimentary subscription to Twitter Blue for your account, @kingjames, on behalf of Elon Musk”. James, who has more than 52 million followers, had been a prominent opponent of paying for verification, stating last month that he “ain’t paying” for a blue check.
My Twitter account says I’ve subscribed to Twitter Blue. I haven’t.
My Twitter account says I’ve given a phone number. I haven’t.
— Stephen King (@StephenKing) April 20, 2023
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My Twitter account says I’ve subscribed to Twitter Blue. I haven’t.
My Twitter account says I’ve given a phone number. I haven’t.— Stephen King (@StephenKing) April 20, 2023
Official organisations have had their blue checks replaced with a grey “official” tick, including the account for Pope Francis and Bellingcat, the investigative news site. However, some official sites such as the US citizen and immigration services account did not have a grey tick as of Friday morning.
There was also confusion over fake accounts, an issue that has dogged Musk’s attempts to introduce a verification system, with a false New York City government account tweeting at the authentic NYC government account that “THIS account is the only authentic Twitter account representing and run by the New York City Government”. The fake account was later suspended.
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