ECONOMYNEXT – Sri Lanka may take up to five years to again reach the highest ever arrival figure recorded in 2018 amid due to international and domestic factors that can constraint the sector, an international consultancy has said.
Sri Lanka welcomed the highest number of tourists in 2018 with 2.3 million arrivals and it dipped to 1.9 million following Easter Sunday bombings.
“Sri Lanka will return to 2019 levels by 2024, that’s a 5 year dip, but 2018 levels we don’t see in the next five years,” Steven Saxon – Partner, McKinsey & Company, a business consultancy, told an Economic forum in Colombo organized by the Ceylon Chamber of Commerce.
“We are relatively pessimistic on Sri Lankan market recovery compared to some others.”
China’s zero-Covid-19 policy, the growth in domestic tourism markets in many countries may hinder a return to normalcy, Saxon said.
Domestic markets have grown in most Asian countries – China 100 percent, Japan 45 percent, Australia 56 percent, India 62 percent and Thailand 17 percent, according tthe McKinsey report
“China has a zero covid policy therefore it will not open anytime soon,” Saxon said. “In China’s case when it does open it will be first essential business travel and last one is leisure.”
McKinsey predicts that there will be a shift from less frequent, higher ticket size model to a longer trips with the possibility of longer haul trips.
“This (longer trips) may play into Sri Lanka’s strengths. However, travelers look for a less friction travel like testing’s, travel passes, insurance etc,” Saxon said.
“What SriLanka should be doing is make entryrequirements simple and easy, develop domestic segments, develop other regional market till China opens up.”
Sri Lanka’s Tourism Development Authority chief Kimarli Fernando is optimistic that the country can generate a 50 percent of the 2018 level tourism to the country by 2022.
In October Sri Lanka has welcomed 21,000 arrivals and it had already doubled to 40,000 by November.
“In comparison, in 2018 we had 200,000 tourists every month,” Fernando said. “So even if we target 100,000 which is 50 percent less, then we have done well,”
“Also we must not forget that there is a large market in India. The airlines too have increased to Sri Lanka from India and I believe they don’t do charity.”
She said Sri Lanka has a very successful vaccination drive, and the country is open for tourism with a level of security.
Sri Lanka has gone through a 30-year civil war and other challenges and has shown a tendency to bounce back the past.
By International comparison, Sri Lanka’s 2.3 million tourists is a relatively small and in the past the island has shown a tendency to bounce back fast with facilities on a wide range of price points available. (Colombo/Dec 08/2021)
- Sri Lanka may have to shut loss making SOE, give VRSs: MinisterSri Lanka continuing payments to multilateral creditors: MinisterSri Lanka shares slip on profit taking in LOLC, JKHSri Lanka to set up rehabilitation bureau for ‘addicts, militants, extremists’ | Sinhala News
- Sri Lanka and Nepal eye construction links, building material trade | Sinhala News
- Cement price increased by Rs. 177; New price Rs. 1275 | Breaking News